Privacy Policy

Effective Date: March 15, 2026

MaxRE ("we," "us," or "our"), operated by Ice Water Labs, LLC, provides an AI-native CRM platform for real estate professionals. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at maxre.ai, use our platform at app.maxre.ai, or communicate with us.

1. Information We Collect

Information You Provide

When you request a demo, create an account, or use our platform, we may collect:

• Name and email address
• Phone number
• Brokerage or team name
• Team size
• Contact and client data you enter into the platform
• Communications sent through the platform (SMS, email)

Information Collected Automatically

When you visit our website or use our platform, we may automatically collect technical information such as browser type, device type, IP address, and usage patterns to improve our services.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the MaxRE platform
• Process demo requests and communicate about our services
• Send platform notifications (lead assignments, appointment reminders, system alerts)
• Send marketing communications about product updates and features (with your consent)
• Provide AI-powered contact analysis and insights within the platform
• Ensure platform security and prevent abuse
• Comply with legal obligations

3. SMS/Text Messaging

Types of Messages

When you use the MaxRE platform and opt in to receive text messages, we may send:

• Platform notifications: Lead assignment alerts, appointment reminders, and system notifications related to your CRM activity.
• Marketing messages: Product updates, feature announcements, and promotional information about MaxRE. Marketing messages are only sent with your separate consent.

Message Frequency

Message frequency varies based on your platform activity. You can expect to receive up to approximately 10 text messages per month, though actual frequency may be less.

Opt-Out

You can opt out of text messages at any time by replying STOP to any message. After opting out, you will receive one final confirmation message and no further texts will be sent.

Help

For help with text messaging, reply HELP to any message, or contact us at [email protected].

Costs

Message and data rates may apply depending on your mobile carrier and plan. We do not charge for text messages, but your carrier's standard messaging rates apply.

Carrier Liability

Mobile carriers are not liable for delayed or undelivered messages.

Consent

Your consent to receive text messages is not a condition of using the MaxRE platform. You may choose not to receive text messages and still use the platform.

Data Sharing for SMS

We do not sell, rent, or share your phone number or SMS opt-in data with third parties for their marketing purposes. We share your phone number only with our messaging service provider (Twilio) for the sole purpose of delivering text messages on our behalf.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers: Third-party companies that help us operate our platform, including Twilio (messaging), Supabase (database/auth), and cloud infrastructure providers. These providers access your information only as necessary to perform their services.
• AI processing: We use AI services (Anthropic, Google) to power platform features like contact intelligence. Your data is processed according to these providers' enterprise privacy terms and is not used to train their models.
• Legal requirements: When required by law, regulation, legal process, or governmental request.
• Business transfers: In connection with a merger, acquisition, or sale of assets.

5. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information, including encryption of sensitive data at rest and in transit. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. If you request account deletion, we will remove your data within 30 days, except where retention is required by law.

7. Your Rights and Choices

You have the right to:

• Access, correct, or delete your personal data
• Opt out of marketing text messages by replying STOP
• Opt out of marketing emails via unsubscribe links
• Request a copy of your data in portable format
• Withdraw consent for marketing communications

To exercise any of these rights, contact us at [email protected].

California Residents

If you are a California resident, you may have additional rights under the CCPA, including the right to know, delete, and opt out of the sale of personal information. We do not sell personal information.

8. Children's Privacy

Our platform is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our platform after changes are posted constitutes acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy, contact us at:

Ice Water Labs, LLC
Email: [email protected]
Website: www.maxre.ai